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Introduction to the New World of Distribution & e-Marketing
 

Understanding the fundamentals of how electronic distribution can support the hotels overall sales and marketing effort

This workshop is designed for any staff member wishing to gain a better understanding of and insight into the fundamentals of electronic distribution and e-marketing and how this is essential for our daily work in this ever-changing environment.


 

Seminar Goals

Participants will gain a comprehensive understanding of electronic distribution and e-marketing which is vital in order to correctly position the hotel with regards to sales and marketing strategies as well as learning how to take full advantage of current opportunities within the e-market. This training module will focus on optimising the use of electronic distribution channels, including the GDS and Internet.
Duration: 2 Days  


Seminar Topics

  • The History of Distribution
  • Where we have come from and where are going in the next five years
  • Content is King
  • Maximising the ‘Eyeball Effect’ through rich content
  • Revenue Opportunities Through On-Line Distribution
  • The Essentials for getting involved in e-Marketing Initiatives
  • The ‘must-have’ Tools for Distribution Success
  • Research and Analysis
  • Interactive Exercises and Discussions


Find Out More
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