IFH Training

Sales Marketing and Distribution

The Fundamentals of Hotel Sales

An introduction into the definition of the role and the responsibilities of the hotels sales force

A one-day IFH® skills seminar
This training is for new members of the sales team (maximum 1 year’s sales experience) who are being developed to join the hotels field sales force.

Hunting for new customers for meeting/ conventions or events as well as contracted room business.

A two-day IFH® Specialist Training seminar
This training is for Sales Managers and members of the hotels sales force who are responsible for acquiring new customers.

Setting account goals and defining a sales strategy for key accounts how to monitor success

How to successfully hold rate negotiations and contracting discussions with local corporate customers and MICE bookers.

Finding and qualifying new customers for meetings, events or corporate bookings and setting up the appointment for a professional sales meeting.

A two-day IFH® Specialist Training seminar
This training is for hotel sales teams who are required to perform professional sales activities in the acquisition of new customers.

Understanding the fundamentals of how electronic distribution can support the hotels overall sales and marketing effort

A two-day IFH® Specialist Seminar
This workshop is designed for any staff member wishing to gain a better understanding of and insight into the fundamentals of electronic distribution and e-marketing and how this is essential for our daily work in this ever-changing environment.

Strategic application of Distribution & e-Marketing

Using the various facets of e-Distribution and e-Marketing as part of the hotels marketing strategy

A two-day IFH® Specialist Seminar
This workshop is particularly designed for General Managers, Sales and Marketing Directors, Revenue Managers, Reservation Managers who are responsible for defining e-marketing strategies and ensuring their ROI.

2010 Training Dates