Introduction to the Fundamentals of Revenue-Management
Utilizing effective Revenue management best practices in regard to optimize revenue growth within the Revenue Department
This training is for Owners, General Managers, Front Office and Reservation Managers with the authority to make rate and space decisions. This seminar is geared to hotels with 50+ rooms that operate in a market with at least two different demand periods.
Seminar Goals
Participants will be familiarized with the fundamentals of Yield and Revenue Management. They will learn how to practically apply these fundamentals back at work. Through the course of the seminar participants will understand how to define a daily selling strategy and how to operate a daily budget. The principles of utilising professional forecasting methods and defining a daily business mix will also be introduced.
Duration: 2 Days
Seminar Topics
- Definition of yield management
- How is yield management applied in hotels today?
- The principles of forecasting
- Creating the optimal rate mix per demand season
- Defining and applying the correct demand period
- Example-calculation with the key yield indicators
- Reviewing the advantages of using yield indicators instead of average rate and occupancy percentages to measure department profitability
- Key factors of modern revenue management
- Steps to implementing revenue management
- Possibilities of putting revenue management into practice
- Practical examples, team exercises
Find Out More
- Register for this course
- Send us an enquiry
- Call 07799 767 326 or eMail us
