Effective Yield and Revenue
Management Strategies!

A two day workshop that explores how to develop and implement effective Revenue Management strategies including defining rate and daily selling strategies, and choosing effective distribution partners to optimise bottom-line profit. Particularly useful for those with revenue responsibility who want to prepare their properties for revenue responses to uncertain market conditions

 
 

/ Workshop Dates: May 13th & 14th , July 10th & 11th, October 1st & 2nd, December 10th & 11th.
/ Workshop Duration: 2 Day
/ Workshop Times: Day 1: 10AM - 6PM, Day 2: 9AM - 5PM
 
By the end of this workshop delegates will be able to set and apply effective short and long-term yield and revenue management strategies according to market conditions. In addition delegates will learn how distribution channels and third party partners can be used to positively impact a hotel’s yielding potential.
     
• Analysing the competition and their rate strategies
• Tools for the competition check
• Creating strategic rate structures and incorporating these into an effective yield strategy
• Creating different BAR Levels
• Corporate and Leisure BAR Rates and how to communicate to the customer and the sales team
• Setting and applying sales focused "Price Fencing"
• Setting sales focused market segmentation
• Effectively applying key revenue management controls
• Setting up a daily yield management checklist
• Utilising GDS/IDS distribution channels to positively impact yield
• Applying a strategic approach to room categorisation
• Applying sales focused controls within GDS/IDS
• The importance of "Single Image" inventory in yield and revenue management
• Review of electronic yield management solutions
• Taking responsibility for yield decisions
• The two days feature plenty of group discussions and team exercises to put learning into practice prior to returning to implement new ideas immediately on return to property.

..................................................Sign up today
 
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These workshops are highly practical and give delegates ample opportunity to put processes and methodologies into practice within a learning environment.

Delegates leave these workshops fully equipped to implement strategies back at property as soon as they return.

A truly valuable set of seminars specifically designed to optimise revenues at the property.
 

Fees: £595 per person per two day workshop
All seminars are held in central London

Note prices are ex VAT and include course material, lunch and all re-freshments.
For more information see www.ifh-worldwide.co.uk

* For Introductory Revenue Management Courses click here
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